Contact:
Rosie Gurock
Dale and Thomas Popcorn
Director of Public Relations
(917)583-6349
Dale and Thomas Popcorn™ Sponsors the First 24 Hour Dunk Malariathon
Dale and Thomas Popcorn Supports DunkMalaria.org in the Shared Goal of Increasing Malaria Awareness and Stopping the Spread of the Fatal Disease
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New York (March 9, 2006)-Dale and Thomas Popcorn, the first brand in farm-fresh, chef crafted, premium popcorn, is pleased to sponsor the first ever 24 hour Dale and Thomas Dunk Malariathon in New York City, to raise awareness for preventing the spread of Malaria on Malaria Action Day (MAD). Each shot will be a call to action to support Malaria prevention, the more people who show that they care and are taking action; the more the world will open their eyes to the devastating reality of history's worst killer of children-Malaria.
The fatal disease that most commonly affects pregnant women and children under five, kills 1 million people each year and takes the lives of one child every 30 seconds in Africa. The 24 hour Dale and Thomas dunk campaign will begin at midnight on March 19, 2006, with the first shot taken in front of the Dale and Thomas, Time Square store-(48th and Broadway) and will travel around New York City asking people for support of the worthy cause with a dunk for awareness and with contributions.
“We are thrilled to be involved with such a meaningful cause,” says Warren Struhl CEO and co-founder of Dale and Thomas Popcorn. “We feel that this event to spread awareness and eradicate this terrible disease is a great opportunity for Dale and Thomas to reach out to those in need and Share Some™. Therefore we are proud to donate all proceeds from our Times Square store on March 19th, 2006--Malaria Awareness Day.
“We are so excited that Dale and Thomas Popcorn, one of the most exciting consumer brands out there, has taken the lead in supporting this important cause,” says Lance Laifer, organizer of the Malariathon. “Tens of millions of children will die from this disease, which is completely preventable over the next ten years. We strongly believe that the citizens of the world shouldn't be able to sleep while so many defenseless children are sent to their death by a mosquito. For this reason we are conducting the world's first 24 hour dunk Malariathon in New York City. We hope that going forward people will start thinking of bed-nets, which can help prevent the spread of the disease, when they see a basketball net.”
About Dale and Thomas
Dale and Thomas, is a privately held company, which manufactures America's first line of farm fresh-chef crafted--premium popcorn products. The Teaneck, New Jersey based snack food company sells through wholesale, retail, direct channels, and has recently introduced Popcorn, Indiana™ a wholesale, premium, kettle corn line sold at supermarkets, chain stores and boutiques throughout the county. The company has also achieved a high level of recognition as it was selected by Oprah Magazine as one of her favorite things. The company's Chef Ed has appeared on the Today Show, The View, as well as other national television appearances. Currently centers are located in: New York City, Teaneck, New Jersey; Philadelphia, Palisades Center, and Lake Success Shopping Center, with additional openings in Florida, Boston and New Jersey in the coming months. Dale and Thomas Popcorn is also available at www.daleandthomas.com and 1800-POPCORN.